First thing's first..."Conscious Consumer"... you've probably heard the term by now. But what the f*ck is a Conscious Consumer actually? We're glad you asked.
Phrases like conscious consumption, conscious consumerism, sustainability and sustainable shopping are often used interchangeably, but they are all getting at the same thing. Conscious consumption is a broad term that means engaging in the economy with more awareness of how your consumption impacts society and the earth on a grander scale.
In a more tangible sense, a conscious consumer might aim to shop local, opt for ethically sourced ingredients, choose companies run by members of underrepresented groups and above all, seeks out eco-friendly products.
Now that we’ve gotten the what out of the way, let’s talk about how. I know it might be tempting to throw out every piece of plastic you own to replace it with an eco-friendly product, but DON’T.
Being a Conscious Consumer is so heavily tied to reducing overconsumption, so throwing out perfectly useful items is unnecessary and counterproductive. The best thing to do is to start where you are and choose to make conscious choices from now on.
Here are some concrete steps on how to actually be a Conscious Consumer.
Start small and go easy on yourself, please! Everyone’s sustainability journey looks different. If yours includes some plastic, or some eco-friendly swaps you just can’t make, that’s okay. We do not need one person doing sustainability perfectly, we need a million people practicing imperfectly. The smallest changes in aggregate make the largest impact. Sometimes sustainable versions of things aren’t accessible, and perfection is unattainable. Before you read any further, we need you to be kind to yourself, okay? You’re here, and you’re trying. Your best effort is good enough.
Reduce reuse recycle. Of course, right? We all know this age-old saying. We are adding in “refuse” as well. By refusing, you’re reducing the market producers have and taking away an opportunity to sell a product that might harm the environment. Check out how we reused some plastic items here.
Look for products made from B corps like these cleaning tabs or our serum. From their website, Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. These corporations have strict standards they must adhere to keep their credentials. Any company can slap an “ethically made” or “ethically sourced” label on their product. Much like the term “natural” it doesn’t really mean anything.
Find trusted companies that vet their products and suppliers. Hi, it’s us. We do this. We speak with our vendors in ~painstaking detail~ and ask about ingredients, origins, factory conditions, employee treatment, you name it. It is a HUGE undertaking to find good products, and we take it seriously. We do the legwork so you don’t have to.
Check out the post we made about this as well for more tips!